Design Services with Adidas


GOALS

Increase sales of Adidas basketball footwear - via online and brick & mortar. Increase web traffic to addidasbasketball.com


SOLUTION

Interactive services allowed us to be more targeted in our marketing and media approach. It's very clear which media our basketball consumer is reading, so we're able to hit a large percentage of our market through some specific sites - making our spending much more efficient than it would be otherwise.


RESULTS

Visits to adidasbasketball.com increased 18.5%.

 
 

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