Interactive Services for Guess


GOALS

To develop interactive services for the Guess, Marciano, GbyGuess, and GuessFactory Brands. The service was required to complement the style, attitude and content of the original brand while increasing traffic and consumer awareness.


SOLUTION

A fully integrated core service was developed with a number of bespoke features designed to appeal to Guess viewers. The design and build was created using the Guess core marketing and advertising team, so as to build on existing visions, technologies and goals.


RESULTS

The core service was launched, and its popularity is still going strong. Additionally, interactive development for the service as well as elements of the design have been adopted by the other sister sites since its inception. 1st month online sales beat prior 9 months combined; new visitors represented 90% of web traffic with page views increasing +462%.

 
 

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